• Claude Tetreault

Upgrading The Advent Christian Retirement Communities Brand

A retirement community with facilities in Vermont and Maine

A major brand upgrade, and much more



PROBLEM


The non-profit ACRC is the corporate head for two retirement communities located in Vermont and Maine. Together, the two facilities provide a full spectrum of senior living and care services. ACRC had a growing need to communicate to varied audiences spanning church members to financial donors to healthcare professionals to the general public, yet lacked a marketing resource for strategic and creative services.


SOLUTION


ACRC hired The Tetreault Agency in 2001 and since then we have provided integrated digital and traditional marketing strategy and implementation across multiple channels. We undertook a major branding initiative in 2015 that unified the three entities and created consistency in all communications. Our extensive work includes:


  • Branding

  • Website for the corporate site and the two retirement community sites

  • Email marketing

  • Pay-per-click campaigns

  • Print advertising

  • Social media management

  • Capabilities brochures

  • Direct mail (including promotional item support)

  • Newsletters

  • Public relations

  • Videos

  • Annual report

“Vernon Home went from having no marketing to having a comprehensive program through The Tetreault Agency. Claude and his staff are easy to work with and respond quickly to our desires and concerns. They produce quality products that meet our expectations and consistently give us the results we hope for. I would recommend TTA to any organization looking to initiate a marketing plan or to take their current effort to the next level.” - Brad Ellis, Executive Director, Vernon Advent Christian Home