Sourcing Critical Care Positions With Social Media Marketing For Vernon Homes

A senior living and care facility with 101 apartments and 100 beds

300% increase in click-thrus from Internet advertising

CHALLENGE

Vernon Homes offers a full continuum of senior living options with independent living, assisted living, nursing care, rehabilitation and Alzheimer’s care facilities. Like all senior care providers, resident and employee staff turnover presents a constant challenge. A related challenge is building a steady flow of patients for Vernon Home’s physical rehabilitation service.

SOLUTION

For staff recruitment and residency inquiry leads, we implemented internet advertising strategies.

• Use of Facebook advertising for engagement and staff recruitment has been highly effective and has kept staffing levels consistent. In one example, the client was able to successfully source and fill three critical positions within days at a fraction of the cost of more traditional media

• Google Advertising (PPC) has generated thousands of click-throughsduring recent years, a key strategy for driving traffic to the website and generating inquiries for residency

Overall, we provide the broad range of digital and traditional marketing assets that helps keep Vernon Homes viable in a highly competitive market.

“Admittedly, there are dozens of agencies that would have helped us. But The Tetreault Agency distinguished itself with one particular attribute: a stated and deliberate commitment to integrity. If value is defined as an excellent product delivered in a way that exceeds expectations for a moderate cost, then The Tetreault Agency offers it.”

Larry Knowles, President Advent Christian Retirement Communities