• Claude Tetreault

Driving Mortgages To Somerset Federal Credit Union

A credit union with $62 million in assets

Increasing mortgage volume to $40 million in 18 months



PROBLEM


SFCU, a one-location credit union in Massachusetts’ highly competitive Bristol County banking marketplace, needed to stay in front of members and potential members with comprehensive programs to advertise its services ranging from mobile banking to mortgage advertising – cutting through dense competitive clutter.


SOLUTION


Over the course of our 16-year tenure, the Credit Union experienced important growth and we helped nurture and guide many foundational initiatives. These included:

  • Reaching teen/tweens (1500 teen/tween accounts and related loans added)

  • Increasing checking accounts (1300 checking accounts opened in one year)

  • Introducing and fortifying efforts for mobile and online banking

  • Developing their community initiative ReachOut!

  • Planning and executing traditional and digital advertising, public relations and marketing campaigns

  • Achieving a 420% increase in mortgage sales during the agency relationship


In but one example for a mortgage initiative, we created a 3D billboard featuring a 9-foot “construction man” on a wood-frame “roof” that turned a flat billboard into a “home.” Previously modest mortgage volume shot to $40 million in the first 18 months of the campaign.

“Somerset Federal Credit Unions partnered with the Tetreault Agency for 16 years. During that time the agency delivered work that helped the Credit Union’s bottom line. Even in the most difficult economic times the agency was there, in the trenches, helping the Credit Union attain its goals. Claude Tetreault is a dedicated professional who will give you his very best.” - Pamela Mello, President/CEO