Positioning Southcoast Hospital Group As A Proactive Healthcare Leader

A leading regional network of hospitals

Encouraging a healthier lifestyle

PROBLEM

With a strategic focus on preventative care, Southcoast’s Cardiovascular Health Task Force was charged with motivating Southeastern Massachusetts residents to improve their heart health.

SOLUTION

Southcoast turned to us to develop and deliver an effective message centered on smart eating, exercise and lifestyle habits. On the creative foundation of a new logo we built an incentive-based membership program that included an interactive collateral package that encouraged people to get expert health risk evaluations and follow-up materials that educated people about the life-enhancing benefits of lifestyle changes. We further assisted program participants by developing resource sheets listing community organizations available for on-going help. The community outreach initiative helped position Southcoast Hospital Group as a concerned proactive healthcare leader that cared about people’s quality of life.

“The Tetreault Agency was able to jump in and hit the ground running…You quickly understood what we were trying to accomplish and package raw information with a “look and feel” that really stood out…I am impressed with your agency’s talent, creativity, responsiveness and attention to detail… I happily recommend your services to others.”

Ellen E. Banach, Vice President Hospital Systems Integration Southcoast Hospital Group