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  • Claude Tetreault

Building The Truesdale Health Brand

A medical offices center housing over 100 physicians, healthcare providers and medical support services

Building the brand, supporting the medical practices that lease offices


A medical offices center established in 1914, Truesdale Health was facing increased competition from the consolidation of area hospitals and other healthcare providers that were growing larger and expanding advertising spending. Truesdale leases office space to medical practitioners. The challenge was to refresh awareness of Truesdale and its value to the Greater Fall River community as well as bolster office leasing.


After strategy sessions with the client, we initiated a branding campaign that started with a name change and new logo and tagline. The campaign was aimed at a younger demographic that was not as familiar with Truesdale as previous generations. Together with the visible changes that flowed through building signage, ads, website and other channels, we helped guide Truesdale to engage the Fall River community through local sports sponsorship's and strengthen relationships with employees of the various medical practices located at Truesdale. We helped build consumer awareness, plus support the more than 100 medical entities with practices at Truesdale Health.

Truesdale Health Additional Parking Promotional Video

“It is a pleasure working with The Tetreault Agency. You have been there every step of the way and a very calming influence during our successful implementation of an overall marketing plan that featured a comprehensive strategy of our name change.”

Sheila Schallenberg, Director of Operations, Truesdale Health, Inc.


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