Establishing Bristol Pacific's Brand Identity And Nailing Their Position In The Real Estate Market

Custom upscale home builder

Increasing sales in an economic downturn

CHALLENGE

Bristol Pacific had an established reputation as a reliable builder of upscale homes and entire residential communities, but had virtually no brand identity or marketing program. In the early stages of the real estate downturn, the company’s owners realized that they would have to compete harder to attract a wider audience of qualified buyers.

SOLUTION

Tetreault Advertising developed a comprehensive brand and marketing program that gave the company an anchoring logo and tagline, a website that matched the upscale homes they build, a capabilities folder, supportive brochures, and an ongoing advertising strategy to showcase their residential developments.

“The work produced by Tetreault Advertising helped our company generate steady inquiries and a wider awareness of the Bristol Pacific brand, resulting in selling out Hall Estate residential developments that were built out during our relationship. Even during tough economic conditions, the team at Tetreault Advertising helped get us on the map with branding that really nailed our position in the marketplace.”

Paul Carrigg, Vice President Bristol Pacific Homes