• Claude Tetreault

Developing Trade Show Graphics That Were A Solid Reflection Of Lansco Colors High Quality Pigments

International pigment supplier

Creating a splash for a crucial trade show



PROBLEM

LANSCO COLORS is a global supplier of quality pigments that are used to color paint, plastics, inks and construction materials. For client companies (often household names), high-quality is essential, and imported products can be suspect. For an important trade show, the company needed head-turning graphics and messaging that reinforced quality for its new booth design as well as exciting pre-show advertising to build traffic.

SOLUTION

We developed creative for booth and advertising that featured “pouring” paint, dramatic splashes of color and a theme that read: World-class companies can’t afford to mess around. The presentation was on target and LANSCO had highly successful shows reusing the materials we created for them.

“Tetreault Agency was easy to work with, and they went above and beyond when we got into a last-minute time-crunch. The graphics on our booth were a solid reflection of the dynamic and wide range of high quality pigments we offer. Our booth was noticed, and our customers were highly complementary of the design.”

-Christine Gehres, Senior VP Sales