Developing An Effective Sales Promotion Program For Roma Color’s Merger And Technological Advances

Pigment manufacturer

Helping spur annual sales from $8 million to $18 million in 10 years

CHALLENGE

The pigment industry quickly evolved over the course of our 10-year-plus relationship with Roma Color. Technological and environmental advances, and Roma Color’s proactive leadership position required constant customer education.

SOLUTION

Tetreault Advertising employed an effective sales promotion program that helped customers understand Roma Color’s advances and leadership position. We helped increase business through a comprehensive, ongoing program of advertising and public relations that included trade ads, sell sheets, press releases and trade show support. The company grew sales from $8 million to $18 million and eventually merged with a European company to attain global market reach. We helped them successfully communicate the merger and its benefits to employees and customers through a special event, press kits and mailers.

“We’ve been working with The Tetreault Agency for over a decade, and they’ve always been reliable and responsible. They’re there when we need them, and project time lines and budgets are discussed ahead of time so there are no surprises.”

Stuart Booth, Retired President Roma Color