YOUR EVERY MARKETING MOVE
Tetreault Advertising works with a variety of housing authority industry professionals, including MassNAHRO, the Brockton Housing Authority, the Chelsea Housing Authority, the Worcester Housing Authority, and the Medford Housing Authority. With 25 years of experience, we are the housing authority experts that can help your LHA effectively communicate with groups including funding sources, local community leaders, staff members, and residents.
Our creative work spans a wide range of promotional material creation and event management such as:
Government budget advocacy ad campaigns
Event planning for employee events, annual meetings and ribbon-cutting ceremonies
Results are why You Prosper
REAL HOUSING AUTHORITIES. PROVEN RESULTS.
Convincing Lawmakers to Appropriate Funding
“Time was tight, but Tetreault Advertising quickly developed a striking campaign theme and the persuasive communications we needed. The did it all: theme, letter, email blasts, video, and white paper to make our funding case to state legislators.”
Donna Brown-Rego, Executive Director, MassNAHRO
State legislators typically have not made public housing funding a top priority. MassNAHRO needed materials to help convince state legislators of the pressing need to increase annual budgets for FY 2023 and again in FY 2024. For example, for FY 2023, Massachusetts was awarded $5.3 billion in the federal government’s American Rescue Plan Act -- but public housing was not slated to receive funds. For 2024, MassNAHRO also needed to focus legislators on the need for increased capital funding to improve public housing physical assets.
Tetreault Adverting has worked closely and extensively with MassNAHRO since 2022 on multiple projects to help shape major initiatives as robust communications campaigns in which LHA executives reached out to their local legislators (encouraged to “Email. Call Invite.”) to build awareness of the need and value of public housing.
We created emails, letters, videos and whitepapers for FY 2023 and FY 2024 annual budget campaigns – resulting in requested budget increases
For the 2024 funding request, we also created a whitepaper directed to the new governor and a video for local legislators targeted to capital improvement funding
For FY 2023, the state legislature approved $150M in public housing modernization funding
For FY 2024, the robust advertising campaign helped convince lawmakers to appropriate these funding increases (which the governor signed into law):
$107 million in operating subsidy, a $15 million increase over FY 2023 and a record
amount that represents a 26% increase in the past two budget cycles
$6.5 million for service coordinators, a $1.5 million increase over FY 2023
Supporting Communication with Creative Ideas
"I know I can call Claude at any time and get great work. That’s what having a marketing partner is all about."
Tom Thibeault, Executive Director, Brockton Housing Authority
The Brockton HA has historically been keenly focused on innovation regarding areas such as funding, modernization and resident services. The agency required a high level of advertising communications support to reach audiences such as funding sources, employees, residents and government officials.
Since 1998, Tetreault Advertising has provided the creative communication support needed. The range of materials we have created include annual reports (every year since 1999), videos such as those shown at annual meetings, branding campaigns focused on new mission statements, and a total rebuild of the BHA website. For events, Tetreault has managed annual meetings, employee outing events (involving complete planning for food, entertainment, and the like) and ceremonial ribbon-cutting events involving government officials and the community.
Rebuilding a Community with a Modern Touch
“We in the housing industry do so much for those that need it the most and our story is often never told, however in Chelsea we have been fortunate to have a great partner to tell our story! Claude and the Tetreault agency have told our story in ways that have captured the truth of what we do and who we help.”
Paul Nowicki, Executive Director, Chelsea HA
The Chelsea HA was emerging from a very negative time for the agency that required a long period of regulator intervention. New leadership had come in to turn the HA around and regain the trust of the public and government regulators.
The Chelsea HA first called on us for its 2021 progress report. Tetreault Advertising provided the right creative touch to tell the story of the new Chelsea HA and its honest rebuilding effort. In following years’ progress reports, we have touched on the agency’s historic roots as a supplier of housing for returning WWII veterans and its signature modernization of a residence compound that is helping to positively transform the downtown Chelsea area. The authority deemed our work for them as a learning experience as well as impactful for their audiences.
Expanding Our Reach
WORCESTER HOUSING & MEDFORD HOUSING
In 2023, we were hired by the Worcester HA and the Medford HA to produce their agencies’ annual and progress reports, which are in the works.