Work in Action

Beyond the Brand

MARKETING ROOTED
IN COMPASSION

Strategic storytelling and thoughtful marketing that elevate your mission, engage your audience, and build trust.

Where Stories Create Connections.

Discover Our Story

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Marketing elder care brings comfort, peace, and purpose.

IMPACTFUL MARKETING FOR ELDER CARE

The clients who engage with elder advertising are dealing with a population and field that isn't necessarily popular, glamorous, or overflowing with people running toward it. However, those who are passionate and committing their lives and careers to this work are truly inspiring.

It meets people at a critical stage in their lives, making involvement in the marketing side exceptionally powerful.

Knowing at the end of the day that this work brings comfort and quality of life simply by showing up in that space is deeply rewarding. Ultimately, effective marketing can help provide a more peaceful existence for residents, and it is a true gift to be part of such critical, special work.

Claude Tetreault

Owner and Founder, Tetreault Advertising

Transforming Care Through Storytelling.

VERNON HOMES GREEN HOUSE
COMMUNICATION VISION AND STRATEGY

As ACRC and Vernon Homes prepared to introduce the Green House® Model of Care to Vernon, Vermont, they faced a complex communications and marketing challenge. Moving away from traditional institutional care to a true home environment required a total shift in philosophy. To succeed—from securing state agency approvals to driving local acceptance, fundraising, and family engagement—they needed donors, families, staff, and the community to fully understand and emotionally invest in why this vision mattered.

CREATING A STORYTELLING
VIDEO
CAMPAIGN

A single story powering presentations, digital channels, and donor outreach.

Rather than a basic fundraising video, we crafted a narrative of transformation using authentic interviews and cinematography. The piece highlights the real-life impact on residents, caregivers, and families, connecting viewers emotionally to the purpose. .

Designing a Dedicated Digital Hub

The Digital Foundation for Campaign Communications.

We designed a standalone website integrated with Vernon Homes’ primary site and connected to The Green House Project®. It served as a central repository for the organization’s mission, model benefits, relevant regulatory news, and donation calls-to-action.

Comprehensive Marketing and PR Support

Building the Infrastructure for Approvals, Fundraising, and Outreach.

To drive the campaign forward, we built a complete messaging ecosystem to secure state approvals, inspire donors, and engage the community. This encompassed strategic positioning, core donor collateral like Case Statements, targeted PR assets, and an audience-centric blog strategy to boost search visibility and educate families on the Green House model.

Innovation Through Human Stories

A single story powering presentations, digital channels, and donor outreach.

To capture Neshama’s complex blend of innovation, compassionate care, and visionary leadership—which a standard brochure couldn't fully convey—we shifted our focus from listing program features to highlighting human stories. By putting the founders and leaders on video to share their inspiration and impact, we transformed an abstract concept into an engaging, authentic, and credible narrative.

Why It Works and the Campaign Impact

By combining authentic visual storytelling with a strategic communications foundation, a single core vision was successfully adapted across websites, social media, grant applications, and high-stakes donor conversations. Backed by this ongoing marketing support, Vernon Homes secured state approval in 2023 to build The Green House Community—establishing a strong launchpad for long-term fundraising and community engagement. Today, this unified message continues to reach new audiences, strengthen donor relationships, and give stakeholders a compelling story to rally around.

“Vernon Home went from having no marketing to having a comprehensive program through The Tetreault Agency. Claude and his staff are easy to work with and respond quickly to our desires and concerns. They produce quality products that meet our expectations and consistently give us the results we hope for. I would recommend TTA to any organization looking to initiate a marketing plan or to take their current effort to the next level.”

Bradford Ellis

Executive Director, Vernon Homes

STRENGTHENING CULTURE
THROUGH
GRATITUDE

Celebrating the People Behind the Mission.

The Core Advantage and Why Humanizing the Story Matters

Innovation is ultimately about trust. When audiences understand the people driving a new idea, they become far more likely to believe in the program itself. This approach helps organizations communicate leadership, attract partners, and inspire confidence in new initiatives.

“Admittedly, there are dozens of agencies that would have helped us. But The Tetreault Agency distinguished itself with one particular attribute: a stated and deliberate commitment to integrity. If value is defined as an excellent product delivered in a way that exceeds expectations for a moderate cost, then The Tetreault Agency offers it.”

Larry Knowles

President, Advent Christian Retirement Communities

A Clear Communication Strategy that Built Lasting Trust.

MEETINGHOUSE VILLAGE
FROM A BOLD VISION TO REGIONAL DEMAND

Meetinghouse Village (MHV), an independent living community managed by Advent Christian Retirement Communities (ACRC) in Kittery, Maine, faced severe headwind: local zoning opposition, growing local competition, and severe industry-wide drops in senior housing confidence during the COVID-19 pandemic. To secure long-term financial viability, the community needed to drive lead generation, overcome public hesitation, and maintain full occupancy. Tetreault Advertising built a unified marketing strategy rooted in MHV's core mission—providing high-quality care for seniors of moderate means—delivering full occupancy and an 18-month waiting list.

High Impact Social Performance Engine

Rebuilding Confidence Through Digital Strategy.

During the height of the pandemic recovery, when senior living communities nationwide were working to restore public confidence, Tetreault launched a highly targeted Facebook and Instagram campaign focused on authentic storytelling, community values, and quality care. The campaign generated more than 323,000 impressions and 19,000 clicks, achieving a 5.95% click-through rate—more than six times the industry benchmark. Most importantly, it translated engagement into sustained demand, helping build an 18-month waitlist while maintaining full occupancy.

"Living the Story" Signature Brand Film

More than a welcome video—a strategic storytelling asset.

Meetinghouse Village needed a signature brand film that would clearly communicate its values and inspire confidence among prospective residents and their families. Rather than creating a traditional facility tour, we captured the authentic moments and relationships that define daily life, allowing residents to tell the story. The result is a lasting marketing asset that supports admissions, recruitment, fundraising, and digital engagement across every stage of the resident journey

A Consistent Story Across Every Touchpoint

Transforming a century-long mission into a compelling brand story.

When ACRC expanded its Vernon, Vermont campus in 2007, it faced community opposition, zoning challenges, increased competition, and the ongoing challenge of maintaining strong occupancy. As a trusted strategic partner, Tetreault helped transform ACRC’s historic mission, leadership vision, and resident-focused values into a clear and compelling brand story. Through integrated marketing, digital campaigns, and authentic communications, we helped differentiate Meetinghouse Village while strengthening community confidence, and support.

When Trust Becomes the Strongest Marketing Strategy

In an industry where senior living providers often struggle with public skepticism, rising digital acquisition costs, and intense regional competition, this campaign proves the tangible value of mission-driven storytelling backed by high-yield media strategies. By transforming Meetinghouse Village’s historic purpose into authentic narrative assets, Tetreault Advertising not only restored consumer confidence during a national senior care crisis, but also turned digital outreach into a predictable growth engine.

"Claude Tetreault and the Tetreault Agency have served as an indispensable partner to Meetinghouse Village. Taking the raw materials of our historic mission, leadership vision, and resource capacity, they helped us crystallize a cohesive message... Laced throughout their approaches is a spirit of wisdom, integrity and sensitivity that enriches and raises their talents to a distinctive and rarified level."

Larry Knowles

President, Advent Christian Retirement Communities

Strategic Insight. Meaningful Experiences. Measurable Results.

FULL SERVICE
MARKETING FOR
GREEN HOUSE
COMMUNITIES

With over 40 years of marketing experience, and specific Green House marketing know-how, we can provide everything you need to support the success of your project.

Tetreault Advertising has a passion to serve others through communication that is compassionate, genuine and meaningful to your constituents from government officials to family members. We understand and are excited about the practical benefits of Green House communities, where person-directed living and relationships thrive. Add to this our in-depth, hands-on experience in marketing Green House initiatives.