MARKETING THAT MOVES COMMUNITIES FORWARD.

Strategic storytelling and thoughtful marketing that strengthen your mission, engage your community and build lasting trust.

Where Stories Turn Vision Into Impact.

Discover Our Story

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Bringing the human side of housing to the forefront.

HUMAN-CENTERED MARKETING FOR HOUSING AUTHORITIES

Housing authorities serve people at some of the most important and vulnerable points in their lives. The work is not always simple, and it is rarely glamorous. It involves navigating complex systems, limited resources, changing communities, and decisions that can have a lasting impact on individuals and families. A safe home can mean stability for a family, independence for an older adult, a fresh start for someone rebuilding their life, or simply the peace of knowing there is a place to belong.That is what makes working alongside housing authorities so meaningful to us.

At Tetreault, we understand that marketing in this space is about far more than promoting a program, announcing a development, or creating a beautiful website. It is about helping people understand the value of the work, giving a voice to the communities being served, building trust, and bringing the human story behind the mission forward.

We are proud to be part of that work—to help housing authorities communicate their vision, celebrate their progress, navigate change, and show the real impact they have on the people and communities they serve. Because when the work is ultimately about creating stronger communities and better lives, telling that story is more than marketing. It is a responsibility we are proud to share.

Building Public Trust and Community Connection Through Multi-Year Strategic Storytelling.

CHELSEA HOUSING AUTHORITY
STRATEGIC REDEVELOPMENT PARTNERHSIP

Over the course of a multi-year collaboration encompassing six successive progress and annual reports from 2020 through 2025, the Chelsea Housing Authority (CHA) partnered with Tetreault Advertising to navigate complex systemic challenges and reshape public perception. The agency's initial work focused on communicating the CHA's rough recent history to help rebuild crucial public and governmental trust by spotlighting positive community initiatives. As the agency transitioned into large-scale transformation projects—mirroring major regional redevelopments like the BHA's Campello project—Tetreault developed an integrated communications framework. This strategic partnership successfully kept government officials, neighbors, and residents fully informed, engaged, and confident through major milestones, including the transition from the former Innes Apartments to the newly completed DUO development and the ongoing revitalization work surrounding The Pratt.

VIDEO NARRATIVES
DESIGNED
TO BUILD
COMMUNITY TRUST

Bringing Resident Guarantees and Community Commitments to Life.

Tetreault Advertising produced a powerful video narrative campaign designed to alleviate uncertainty and build deep community trust during the Fitzpatrick and Prattville redevelopments. By focusing directly on the Chelsea Housing Authority’s core pledges—guaranteeing the Right to Return for active leaseholders, covering all relocation expenses, and establishing the Resident Advisory Committee—the video translated essential administrative protections into reassuring, human-centric storytelling that successfully connected with residents on a personal level.

Chelsea Housing Authority | Annual Report Development | Tetreault Agency

Turning the Page on Agency History

Chelsea Housing Authority Annual & Progress Reports.

Starting with the 2021 progress report, Tetreault Advertising helped the Chelsea Housing Authority (HA) rebuild public and regulatory trust following a challenging period of intervention. Over successive years, these reports highlighted the agency's historic roots supporting WWII veterans and its major modernization projects transforming downtown Chelsea, serving as an impactful communication tool for key audiences.

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Designing a Dedicated Digital Hub

A Centralized Digital Hub for Resident Transparency.

To ease resident uncertainty during major structural transitions, Tetreault Advertising designed theprattchelsea.org as an accessible, multilingual digital platform where community members can easily track construction timelines, review relocation rights, and access project FAQs on any device.

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Driving Engagement thru Digital Ecosystems

Resident Tour Event Platform.

To show residents and community leaders what the Pratt redevelopment potential while building exposure and confidence, Tetreault Advertising deployed a dedicated mobile-friendly event registration ecosystem complete with interactive directions, accessibility details, and real-time administrative dashboards that successfully filled two separate DUO tour events to maximum capacity.

Building a Community with a Modern Touch

The work has helped the Chelsea Housing Authority build trust, strengthen community awareness, and create a more open and engaging conversation around the future of Chelsea. Through consistent storytelling, strategic communication, digital engagement, and multimedia, Tetreault Advertising has transformed redevelopment communication from simply sharing updates into creating connection and participation. Residents are not only receiving information—they are engaging with the project, participating in opportunities to learn more, and becoming more connected to the vision taking shape in their community. The result is a stronger communication foundation that supports transparency, builds confidence, and helps residents see and experience the future of their community.

"We in the housing industry do so much for those that need it the most, and our story is often never told, however in Chelsea we have been fortunate to have a great partner to tell our story! Claude and the Tetreault agency have told our story in ways that have captured the truth of what we do and who we help!”

Paul Nowicki,

Executive Director Chelsea Housing Authority

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SHOWCASING
THE DUO STORY
WITH VIDEO

Amplifying Expanding the Story Across Channels.

For DUO, we created a dynamic content strategy designed to bring the project’s story, energy, and vision to life while reaching residents and the broader Chelsea community. This video became the centerpiece, capturing the experience in a way that could live on the website, support outreach, and introduce audiences to what DUO represents. From there, we extended the story through engaging social content and targeted campaigns, giving audiences multiple ways to connect with the project and keeping DUO visible throughout the redevelopment conversation. By turning one strong story into a connected, multi-platform experience, we helped extend its reach, build recognition, generate excitement, and create more opportunities for residents and community members to engage with the future of DUO.

A Clear Communication Strategy that Built Lasting Trust.

BROCKTON HOUSING AUTHORITY
DECADES OF CREATIVE COMMUNICATION

Since 1998, Tetreault Advertising has partnered with the Brockton Housing Authority—an agency keenly focused on innovation in funding, modernization, and resident services—to provide the high-level communications support needed to reach funders, employees, residents, and government officials. Over decades of collaboration, this work has spanned annual reports produced every year since 1999, annual meeting videos, brand campaigns centered on new mission statements, and a total website rebuild. For major milestones and gatherings, Tetreault has also managed comprehensive event planning, from employee outings and food coordination to ceremonial ribbon-cutting events celebrating the community and government leadership.

Annual Report Resident Showcase Videos

Transforming Corporate Reports Into Human-Centered Narratives.

Centering annual reports around real individuals transforms corporate reporting into relatable human stories. For the Brockton Housing Authority (BHA - Carlene Profile), we paired an annual report booklet with a video profile that brought the written text to life, deepening audience engagement and making the presentation far more memorable.

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Strategic Event Planning and Coordination

Turning events into Connections.

Tetreault Advertising brings decades of event-planning experience to every gathering, managing everything from venues, catering, entertainment, and speakers to the details that make an event successful. For Brockton Housing, we’ve coordinated employee appreciation events—including memorable Duck Boat tours—as well as ribbon-cuttings and annual meetings. Our approach creates opportunities to strengthen teams, build community relationships, and support funding-source development.

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Modernizing Digital Engagement

Transforming the Brockton Housing Authority Website Into an Accessible Hub.

For Brockton Housing Authority, Tetreault Advertising has transformed the website into a modern, accessible hub for communication, engagement, and transparency. Through a complete website rebuild and ongoing enhancements, we’ve created intuitive access to essential resources, resident handbooks, redevelopment updates, and key initiatives like Campello—helping BHA connect more effectively with residents, funders, and government officials.

Three Decades of Trust and Partnership.

With a deep understanding of the public housing industry, Tetreault recognizes that housing authorities must communicate across a uniquely diverse landscape of residents, staff, government officials, funders, community partners, and the public. Our work with the Brockton Housing Authority reflects that understanding—bringing together strategic storytelling, meaningful experiences, and modern digital communication to make complex initiatives more accessible, strengthen community connections, and elevate the visibility of the BHA’s mission and accomplishments. Since 1998, we have helped the BHA communicate not simply what it does, but why it matters.

“They have helped the BHA across the marketing spectrum. That includes big-picture branding type initiatives and detailed logistical projects like event planning. I’ve continued our relationship with The Tetreault Agency because Claude and his team provide superlative service that simplifies my life.”

Thomas Thibeault,

Executive Director Brockton Housing Authority

Strategic Insight. Meaningful Experiences. Measurable Results.

FULL SERVICE
MARKETING FOR
HOUSING
AUTHORITIES

For more than four decades, Tetreault Advertising has built its work around relationships—earning trust through responsiveness, consistency, and a genuine commitment to the organizations and communities we serve.

Our deep experience with housing authorities has taught us that effective communication is about more than marketing; it is about understanding residents, families, neighborhoods, public investment, and the people working every day to strengthen their communities. We bring that understanding to every partnership, combining strategic planning, thoughtful storytelling, creative expertise, and proven systems with a personalized approach that fits how each housing authority works.

Because while technology and tools can make communication smarter, it is trust, authenticity, and strong relationships that make it meaningful.