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Advent Christian Retirement Communities
The non-profit Advent Christian Retirement Communities (ACRC) provides the corporate head for two retirement communities located in Vermont and Maine. Together, the two facilities provide a spectrum of senior services that span independent living, assisted living and nursing care. In addition, ACRC must market its services to multiple constituencies, from its core audience of Advent Christian Church members to healthcare professionals to the general public. Our relationship with ACRC began in 2001 and has been comprehensive in scope, including annual advertising program strategy and recommendations. Our work for ACRC is extensive and includes:
- Websites
(we have created/overhauled the corporate site and the two retirement
communities’ sites)
- Print
advertising
- Capabilities
brochures
- Direct
mail (including promotional item support)
- Newsletters
(external and internal)
- Public
relations
Providing a single resource for strategic and creative direction, we have helped ACRC create an impressive and consistent interface to its varied audiences.
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"Admittedly, there are dozens of agencies that would have helped us. But The Tetreault Agency distinguished itself with one particular attribute: a stated and deliberate commitment to integrity. If value is defined as an excellent product delivered in a way that exceeds expectations for a moderate cost, then The Tetreault Agency offers it."
Larry
Knowles, President
Advent Christian Retirement Communities |
Vernon
Advent Christian Home
Vernon Advent Christian Home (VACH) offers comprehensive living services to seniors. Its Vermont location houses facilities for independent living, assisted living, nursing care, rehabilitation care and Alzheimer’s care. (Our client relationship with VACH also includes the parent corporation and a sister facility in Maine.) The challenge of marketing VACH effectively lies not only in the volume of work that we produce, but also in understanding unique audiences – from children of aged parents to doctors to Advent Christian Church members who support this mission of the church. The materials that we develop must be professional while delivering VACH’s special attributes of Christian caring. Since 2001, we have helped the facility plan cohesive annual marketing/advertising programs and communicate their unique position effectively in work that spans Website, newspaper advertising, newsletters, collateral, direct mail and public relations.
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"Vernon Home went from having no marketing to having a comprehensive program through The Tetreault Agency. Claude and his staff are easy to work with and respond quickly to our desires and concerns. They produce quality products that meet our expectations and consistently give us the results we hope for. I would recommend TTA to any organization looking to initiate a marketing plan or to take their current effort to the next level."
Brad Ellis, Executive Director
Vernon Advent Christian Home, Inc. |
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