A medical offices center housing over 100 physicians, healthcare providers and medical support services
Building the brand, supporting the medical practices that lease offices
A medical offices center established in 1914, Truesdale Health was facing increased competition from the consolidation of area hospitals and other healthcare providers that were growing larger and expanding advertising spending. Truesdale leases office space to medical practitioners. The challenge was to refresh awareness of Truesdale and its value to the Greater Fall River community as well as bolster office leasing.
After strategy sessions with the client, we initiated a branding campaign that started with a name change and new logo and tagline. The campaign was aimed at a younger demographic that was not as familiar with Truesdale as previous generations. Together with the visible changes that flowed through building signage, ads, website and other channels, we helped guide Truesdale to engage the Fall River community through local sports sponsorships and strengthen relationships with employees of the various medical practices located at Truesdale. We helped build consumer awareness, plus support the more than 100 medical entities with practices at Truesdale Health.
“It is a pleasure working with The Tetreault Agency. You have been there every step of the way and a very calming influence during our successful implementation of an overall marketing plan that featured a comprehensive strategy of our name change.”
Sheila Schallenberg, Director of Operations
Truesdale Health, Inc.
Somerset Federal Credit Union
An almost 11,000 member credit union, and growing!
Increasing mortgage volume to $40 million in 18 months
SFCU, a one-location credit union in Massachusetts’ highly competitive Bristol County banking marketplace, needed to stay in front of members and potential members with comprehensive programs to advertise its services ranging from mobile banking to mortgage advertising – cutting through dense competitive clutter.
Over the course of our 16-year tenure, the Credit Union experienced important growth and we helped nurture and guide many foundational initiatives. These included:
- Reaching teen/tweens (1500 teen/tween accounts and related loans added)
- Increasing checking accounts (1200 checking accounts opened in one year)
- Introducing and fortifying efforts for mobile and online banking
- Developing their community initiative ReachOut!
- Planning and executing traditional and digital advertising, public relations and marketing campaigns
- Achieving a $40 million increase in mortgage sales over an 18-month period with a campaign that included a 3D billboard featuring a 9-foot “construction man” on a wood-frame “roof” that turned a flat billboard into a “home.”
In but one example for a mortgage initiative, we created a 3D billboard featuring a 9-foot “construction man” on a wood-frame “roof” that turned a flat billboard into a “home.” Previously modest mortgage volume shot to $40 million in the first 18 months of the campaign.
“Somerset Federal Credit Unions partnered with the Tetreault Agency for 16 years. During that time the agency delivered work that helped the Credit Union’s bottom line. Even in the most difficult economic times the agency was there, in the trenches, helping the Credit Union attain its goals. Claude Tetreault is a dedicated professional who will give you his very best.”
Pamela Mello, President/CEO
Advent Christian Retirement Communities
A retirement community with facilities in Vermont and Maine
A major brand upgrade, and much more
The non-profit ACRC is the corporate head for two retirement communities located in Vermont and Maine. Together, the two facilities provide a full spectrum of senior living and care services. ACRC had a growing need to communicate to varied audiences spanning church members to financial donors to healthcare professionals to the general public, yet lacked a marketing resource for strategic and creative services.
ACRC hired The Tetreault Agency in 2001 and since then we have provided integrated digital and traditional marketing strategy and implementation across multiple channels. We undertook a major branding initiative in 2015 that unified the three entities and created consistency in all communications. Our extensive work includes:
- Website for the corporate site and the two retirement community sites
- Email marketing
- Pay-per-click campaigns
- Print advertising
- Social media management
- Capabilities brochures
- Direct mail (including promotional item support)
- Public relations
- Annual report
“Vernon Home went from having no marketing to having a comprehensive program through The Tetreault Agency. Claude and his staff are easy to work with and respond quickly to our desires and concerns. They produce quality products that meet our expectations and consistently give us the results we hope for. I would recommend TTA to any organization looking to initiate a marketing plan or to take their current effort to the next level.”
Brad Ellis, Executive Director
Vernon Advent Christian Home
Subway Sandwich Shops
Leading restaurant franchise
Marketing was key to the success of grand opening events
Subway needed to support their franchise owners across portions of southern New England who planned to open 15 shops in three years. Each location’s market was unique and required variations in approach to maximize consumer interest and response.
We ensured that Subway shops started with plenty of sizzle by handling a full plate of advertising, public relations and grand-opening events for the 15 new stores. We consulted with each store’s owner to customize marketing and the grand-opening event for each store’s needs. Subway was very satisfied with customer counts for the openings and considered the entire campaign a success. The stores’ success also contributed to Subway being named the fastest growing franchise in the country during our involvement.
“The folks at Tetreault Advertising really helped us develop a game plan to market our 15-store group. Creative materials, direct interaction and coaching our store owners and practical ways to implement the marketing plan were very effective; beyond that, the value-added side came in the positive relationships and integrity they brought to the table.”
Development Agent for over 30 years
Brockton Housing Authority
A nationally recognized housing authority serving 7,000 Brockton residents
Bringing an agency’s award-winning ways to the attention of decision makers
As a whole, public housing authorities may not be perceived as tight, effective business operations. In contrast, the BHA is a well-run and managed public housing authority that relies on government funding, collaborations with other agencies and partnerships with private foundations to maintain and create affordable housing in Brockton, MA. Overcoming perception and letting its funding sources and potential partners know the exceptional job it does is vital.
Showcasing high-impact BHA projects is a key strategy. When the agency modernized its Crescent Court housing complex to support the ongoing revitalization of downtown Brockton, we made sure that decision makers knew about it by creating a video, producing a dedication event attended by public officials, creating collateral material and including the story in the BHA’s annual report. The annual reports we have created and produced for the BHA since 1998 have been effective tools for informing key decision makers of the BHA’s integrity and the success it has achieved in fulfilling its public housing mission. Our communications have helped cement the BHA’s positive reputation and have aided in its funding efforts.
“They left no stone unturned when thinking of ways to reach our customers… their flexibility and responsiveness are outstanding. The Tetreault Agency has served us since 1998. I’d recommend them in a heartbeat.”
Richard J. Sergi, former Executive Director
Brockton Housing Authority
An 8-member orthopedic physician practice
Getting noticed in the crowd
With a host of competition in Coastal Orthopedics’ southeastern Massachusetts and East Bay Rhode Island service area, the medical office needed to gain visibility among healthcare consumers. Unlike with primary care physicians, most consumers have need for an orthopedic specialist perhaps once or twice in their lives. We needed to make an impression.
For over a decade, we provided multi-faceted services that included upping their digital marketing presence and increasing referrals through the use of promotional products directed to referring physicians. As one creative example, our billboard and advertising campaign featured a skeleton riding a bicycle grabbed attention in a competitive marketplace and helped generate inquiries and referrals.
Bear Path Townhomes
Slopeside ski resort townhomes
Jump starting a new resort development
Bear Path Townhomes was a new luxury development on Burke Mountain in Vermont’s pristine Northeast Kingdom. Bear Path was to be built in phases, with sales providing cash to proceed to the next phase. The developer needed a full program of creative and media to market the townhomes and generate early sales.
We provided a complete marketing solution that included brand identity, website, magazine advertising, direct mail, posters, video, public relations and more for over seven years, which included the real estate market crash. Despite the often rocky economic climate, smart targeting, engaging creative and persistence led to success. The townhome phases proceeded steadily up to higher altitudes literally and sales-wise. Over the course of our collaboration, it generated leads that led to selling out the initial two phases, worth $6.1 million in sales.
“Bear Path went from ‘bare bones’ marketing to having a comprehensive program. The staff at Tetreault Advertising was on-target with the message and responded quickly to implement our game plan. Their creative work was second to none. Simply put, the agency helped sell condos and improve our bottom line even in the most difficult economic times.”
Jack Dator, President
Professional Real Estate Services
Custom upscale home builder
Increasing sales in an economic downturn
Bristol Pacific had an established reputation as a reliable builder of upscale homes and entire residential communities, but had virtually no brand identity or marketing program. In the early stages of the real estate downturn, the company’s owners realized that they would have to compete harder to attract a wider audience of qualified buyers.
Tetreault Advertising developed a comprehensive brand and marketing program that gave the company an anchoring logo and tagline, a website that matched the upscale homes they build, a capabilities folder, supportive brochures, and an ongoing advertising strategy to showcase their residential developments.
“The work produced by Tetreault Advertising helped our company generate steady inquiries and a wider awareness of the Bristol Pacific brand, resulting in selling out Hall Estate residential developments that were built out during our relationship. Even during tough economic conditions, the team at Tetreault Advertising helped get us on the map with branding that really nailed our position in the marketplace.”
Paul Carrigg, Vice President
Bristol Pacific Homes
A senior living and care facility with 101 apartments and 100 beds
300% increase in click-throughs from Internet advertising
Vernon Homes offers a full continuum of senior living options with independent living, assisted living, nursing care, rehabilitation and Alzheimer’s care facilities. Like all senior care providers, resident and employee staff turnover presents a constant challenge. A related challenge is building a steady flow of patients for Vernon Home’s physical rehabilitation service.
For staff recruitment and residency inquiry leads, we implemented internet advertising strategies.
- Use of Facebook advertising for engagement and staff recruitment has been highly effective and has keep staffing levels consistent. In one example, the client was able to successfully source and fill 3 critical positions within days at a fraction of the cost of more traditional media
- Google Advertising (PPC) has generated thousands of click throughs during recent years, a key strategy for driving traffic to the website and generating inquiries for residency
Overall, we provide the broad range of digital and traditional marketing assets that help keep Vernon Homes’ occupancy full and well-staffed.
“Admittedly, there are dozens of agencies that would have helped us. But The Tetreault Agency distinguished itself with one particular attribute: a stated and deliberate commitment to integrity. If value is defined as an excellent product delivered in a way that exceeds expectations for a moderate cost, then The Tetreault Agency offers it.”
Larry Knowles, President
Advent Christian Retirement Communities
Medical, diabetic and footwear supply company
Generating awareness for a single-location company in a competitive marketplace
Lifeline Wellness had ongoing needs to maintain awareness in its local service area among consumers of a range of medically related supplies. The company also was growing by adding new products and services, and needed a marketing partner to help ensure a return on investment for its initiatives.
Over the course of eight years, Tetreault Advertising met those needs with proactive planning and strategizing, plus advertising focused on print, internet and direct mail for the company’s diverse audience. We have helped Lifeline target and communicate effectively, engaging regular customers, attracting new ones and helping the company introduce new products and services to the marketplace.
“The Tetreault Agency worked with us for eight years, and during that time, their flexibility and responsiveness to helping us go to market with our diverse product offerings was outstanding. They understood our business, and had the talent and creativity to successfully present us as a leader in the market. If you are looking to get marketing direction and integrity working on your behalf, then Tetreault Advertising can help!”
Steve Puscizna, President,
Massachusetts Tobacco Control Programs of Greater Fall River and Greater New Bedford
Regional government initiative to reduce cigarette smoking
Generating public awareness and news coverage.
The cities of Fall River and New Bedford had the highest smoking rates in Massachusetts. The need was to reach urban dwellers effectively and educate them about the dangers of smoking.
We developed a strategy of public bus signage to reach city populations and deliver our pointed theme: Don’t Breathe. The arresting message focused on the dangers of secondhand smoke. The agency wrote and distributed press releases, coordinated the campaign announcement event and generated news coverage of the program.
Southcoast Hospital Group
A leading regional network of hospitals
Encouraging a healthier lifestyle
With a strategic focus on preventative care, Southcoast’s Cardiovascular Health Task Force was charged with motivating Southeastern Massachusetts residents to improve their heart health.
Southcoast turned to us to develop and deliver an effective message centered on smart eating, exercise and lifestyle habits. On the creative foundation of a new logo we built an incentive-based membership program that included an interactive collateral package that encouraged people to get expert health risk evaluations and follow-up materials that educated people about the life-enhancing benefits of lifestyle changes. We further assisted program participants by developing resource sheets listing community organizations available for on-going help. The community outreach initiative helped position Southcoast Hospital Group as a concerned proactive healthcare leader that cared about people’s quality of life.
“The Tetreault Agency was able to jump in and hit the ground running…You quickly understood what we were trying to accomplish and package raw information with a “look and feel” that really stood out…I am impressed with your agency’s talent, creativity, responsiveness and attention to detail… I happily recommend your services to others.”
Ellen E. Banach, Vice President
Hospital Systems Integration Southcoast Hospital Group
International Paper-Natural Fiber Group
Cotton bleaching business
Helping a manufacturing company become number one in its field
A player in the highly competitive field of cotton fabric bleaching, Natural Fiber Group wanted to grow. Its product was a commodity, and marketing was key to differentiating the company from the pack.
We gave NFG customers a real reason to do business with the company by communicating the product benefits offered by their technology. Over the course of a decade-long relationship, we supplied the company’s sales force with clear, concise materials to help them sell and reach new customers and eventually grow NFG into the nation’s largest manufacturer of bleached cotton. Our work included corporate identity, advertising, sales and trade show support, all of which was enhanced by our strategic approach that focused on clearly explaining the company’s technological advances and product superiority.
“Tetreault worked hard to build an understanding of our company, products and markets. The results have been outstanding. They have helped to establish our true position as a technological leader in our industry. Our sales are expanding and our competition is far behind.”
Bart Morse, Former General Manager
International Paper-Natural Fiber Group
Roma Color, Inc.
Helping spur annual sales from $8 million to $18 million in 10 years
The pigment industry quickly evolved over the course of our 10-year-plus relationship with Roma Color. Technological and environmental advances, and Roma Color’s proactive leadership position required constant customer education.
Tetreault Advertising employed an effective sales promotion program that helped customers understand Roma Color’s advances and leadership position. We helped increase business through a comprehensive, ongoing program of advertising and public relations that included trade ads, sell sheets, press releases and trade show support. The company grew sales from $8 million to $18 million and eventually merged with a European company to attain global market reach. We helped them successfully communicate the merger and its benefits to employees and customers through a special event, press kits and mailers.
“We’ve been working with The Tetreault Agency for over a decade, and they’ve always been reliable and responsible. They’re there when we need them, and project time lines and budgets are discussed ahead of time so there are no surprises.”
Stuart Booth, Retired President
Thomas Chew Boys & Girls Club
Local boys and girls club
Fundraising success via good event planning services
The Thomas Chew Boys & Girls Club needed strong event planning services to ensure the success of its 100th anniversary fundraising event.
We supported the event’s success by coordinating all aspects of the fundraising dinner, including advertising, public relations, press conferences and securing guest speaker middleweight champion Marvin Hagler. Attracting 700 people, the dinner raised a significant amount of money for club operations and increased awareness of the club’s value to the community.
Multi social services agency
Diverse solutions for an agency with wide ranging needs
People Incorporated’s many divisions serve a variety of social needs, from early intervention to first-time parent support to court daycare to family services. They needed an ad agency that could provide comprehensive services
Tetreault Advertising answered those needs with services that included event planning and coordination, collateral development, and public and media relations. One example, was the work we did to generate awareness of a Massachusetts Trial Court Child Care Project to provide daycare services for children whose parents are on court business. In all cases, the client’s programs and events were well publicized for the dollars available.
“I have always found your services to be professional, timely, of the highest quality and mindful of our agency mission. Your individualized services, attention to detail and professional manner have been extremely important to us.”
Kathleen A. Dunn, Director of Children’s Services
Master Builder Ministries
Christian academy and ministry
Time was tight to make a capital campaign a success
When we began working with them, Master Builder Ministries was under the gun to kick off a major three-year capital campaign to support the physical expansion and renovations of its campus spanning church, academy, Bible college and political-action ministry. Compounding the time crunch was communications confusion as to how the four ministries plus their corporate head fit together. Each had different graphic looks and lacked cohesion.
We first advised the client of the larger need to rework their “corporate” identity that graphically brought their diverse ministries under the MBM umbrella and concisely expressed their mission. With that foundation in place, we created a campaign with a full complement of collateral materials that became the basis for a consistent communications platform that served MBM for years. The organization benefited by presenting a clear, unambiguous message about what it was and what it did.
“I want to thank you and your staff for being sensitive to our uniqueness and mission. You have translated our broad vision into a quality presentation package. I am looking forward to the further implementation of our development plan.”
Dr. Ronald L. Bernier, Pastor
Worcester Housing Authority
Public housing authority
Helping generate a positive image and message
The challenges we faced when we began our relationship with the Worcester Housing Authority were tough: Low visibility and negative perceptions in the city’s communities.
We tackled pressing communications problems by applying fresh thinking. We discovered that for the agency’s senior target audience, Worcester was a great place to live and that the WHA offered an affordable, secure and permanent living option. We repositioned the WHA accordingly, starting with a new logo/corporate identity. We reached the community via newspaper ads and delivered the WHA message via direct mail to sources that refer seniors. We also initiated a WHA employee campaign to boost “customer service” thinking and encouraged current residents to “tell a friend.” This integrated program increased interest among Worcester’s senior population leading to increased inquiries for information.
“The Tetreault Agency implemented a marketing program, using all the tools at their disposal to begin changing people’s image of the WHA. The program is positively impacting our agency’s future as a vital, growing community partner.”
Ruth E. Carlson, Former Executive Director
International pigment supplier
Creating a splash for a crucial trade show
LANSCO COLORS is a global supplier of quality pigments that are used to color paint, plastics, inks and construction materials. For client companies (often household names), high-quality is essential, and imported products can be suspect. For an important trade show, the company needed head-turning graphics and messaging that reinforced quality for its new booth design as well as exciting pre-show advertising to build traffic.
We developed creative for booth and advertising that featured “pouring” paint, dramatic splashes of color and a theme that read: World-class companies can’t afford to mess around. The presentation was on target and LANSCO had highly successful shows reusing the materials we created for them.
“Tetreault Agency was easy to work with, and they went above and beyond when we got into a last-minute time-crunch. The graphics on our booth were a solid reflection of the dynamic and wide range of high quality pigments we offer. Our booth was noticed, and our customers were highly complementary of the design.”
Christine Gehres, Senior VP Sales