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CASE STUDIES: Financial | Senior living | Healthcare | Public Housing |Non-Profit | Retail |
Business-to-Busine ss | Public Relations and Special Events |
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BBA Nonwovens is a player in the highly competitive field of cotton fabric bleaching. We helped them communicate their message centered on technology and product benefits. Over the course of a decade-long relationship, we supplied the company’s sales force with clear, concise materials to help them sell and reach new customers and eventually grow BBA into the nation’s largest manufacturer of bleached cotton. Our work included corporate identity, advertising, sales and trade show support, all of which was enhanced by our strategic approach that focused on clearly explaining the company’s technological advances and product superiority. During our tenure, the company maintained their leadership position despite a raft of aggressive competitors.
Roma Color, Inc. Working with this pigment manufacturer for over a decade, we helped increase business through a comprehensive, ongoing program of advertising and public relations that included trade ads, sell sheets, press releases and trade show support. As the pigment industry evolved through technological and environmental advances, we employed an effective sales promotion program that helped customers understand Roma Color’s leadership position. During our relationship, the company grew from $8 million to $18 million and eventually merged with a European company to attain global market reach. We helped them successfully communicate the merger and its benefits to employees and customers through a special event, press kits and mailers.
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The
Tetreault Agency
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